Price and Product Optimization
We offer our clients information to help make decisions about future pricing policy and optimization of their range of products and services.
Price has emerged as a key factor in marketing strategies.
However, despite its clear importance, many companies fail to devote sufficient attention to their pricing policy, which can result in lost earnings and wasted sales potential for their products and services.
We have a tool to assist in analysis and development of the right pricing policy, ValueManager: a price-test system based on traditional methods and the latest approach to conjoint analysis. The price-test type is selected according to the task to be solved.
ValueManager has been used successfully in all markets and industries to reduce the risks inherent in pricing strategies, and will help to maximise earnings on a long-term basis.
Our clients are also very often interested in sales predictions for new product/service. For this purpose, we recommend the use another of our business solutions, Market Simulator, which provides accurate predictions of customer reactions to tested product or services and makes estimates of future sales. The motivators and barriers to product purchase can also usually be identified.
Contact us for more information Petr.Salomon@tns-global.com .