BPO™ – brand equity research
Brand performance optimization (BPO) is a landmark approach to brand management and measurement; this tool measures a brand's power.
Brand performance optimization helps clients reduce the risk that their customer base will be eroded through switching.
Brand performance optimization (BPO) helps clients optimize their media mix through understanding how communications affect the brand-consumer relationship, both rationally and emotionally.
Brand performance optimization focuses not only on how brands build commitment in the minds of customers, but also how they support or undermine their market power through pricing, distribution and availability, and other sector-specific factors. The tool also takes into account general market factors such as switching inertia.
Our brand and communications experts provide consistent and high-quality services, whether for local or multi-country studies.
Contact us for more information: info@tns-aisa.cz .