TNS AISA

Media

We have worked on crucial projects for the largest Czech commercial TV station.

We use proven qualitative and quantitative research methods when tackling the tasks of marketing research.

Typical types of projects in this sector :

segmentation market studies and market measurements (mapping customer habits and needs; awareness of individual programme; customer attitudes)
stakeholder management studies (viewer satisfaction and loyalty; employee commitment; corporate culture research)
product optimization (new programme tests; optimization of the current offer)
image and brand positioning (brand image; positioning; brand strategy; determining target groups and attractive programme concepts)

Should you be interested in learning more about our media sector, please contact David.Fiala@tns-global.com .