Financial Services

Our knowledge of the local financial market has been gained over a period of more than 13 years. We have many clients with whom we have interacted with on a long-term basis and for whom we have conducted ad-hoc projects as well as continuous studies.

We cooperate with major banks, insurance and leasing companies to solve their marketing problems. For this purpose, we use both the qualitative and quantitative approach, and we also provide clients with consultancy services.

Typical types of projects in this sector :

• segmentation market studies and market measurements (market segmentation; mapping customer habits and needs; awareness of product and services; purchase drivers; customer attitudes; estimated size of potential market; measurement of demand)
• stakeholder management studies (customer satisfaction and loyalty; customer complaints; employee commitment; corporate reputation; corporate social responsibility)
• price and product optimization (price and product sensitivity surveys, price/product packages tests; price optimization; product and service optimization)
• image and brand positioning (brand image; positioning; brand strategy; determining target groups and attractive product or service concepts)
• advertising concept tests (pre-testing or post-testing; campaign tracking studies; campaign effectiveness tracking)
• mapping of customer care in branches (Mystery shopping / Mystery calls)

Should you be interested in learning more about financial services sector, please contact Mirka.Ottova@tns-global.com.