AdEval ^TM - advertising evaluation

AdEval ^TM  is an advertising pre-testing system that utilizes a unique suite of diagnostic tools to assess an advertisement's overall performance. The diagnostic factors can readily be used to indentify how to optimize any given advertisement.

AdEval ^TM will show you whether your communication has potential. Because it explores both the creative concept and the actual execution, it is suited to all stages of the development process: it will support you from strategy and concept development to the completion of a media-ready advertisement.

AdEval ^TM may be used at any and all points of the advertisement preparation process; it may be used equally effectively when the ad is no more than a concept, when it has been partially realized, and when it is fully media-ready.

AdEval ^TM is unique in focusing on both the rational and emotional aspects of advertising, ensuring that our clients have a complete understanding of both the strategic and creative elements of their campaigns.

AdEval ^TM has been validated in over 9,000 studies worldwide.

We often recommend a combination of qualitative and quantitative methods for ad pre-testing; qualitative methods have an especially strong role to play when testing an advertisement in the early stages of development.

Contact us for more information: info@tns-aisa.cz .