Conversion model ^TM - commitment measurement

Conversion model ^TM is a psychological model of consumer behaviour that measures the strength of the relationships between consumers and brands.

Conversion Model ^TM gives you invaluable information to help you to set the most suitable marketing strategy, thereby helping you to retain current customers and acquire new ones. It also enables you to draw comparisons with other brands and to identify room for the potential expansion of your brand.

The power of this customer-brand relationship can be yours in an independent study, or you can add the standardized questions to studies of a different kind. The battery of Conversion Model ^TM questions can readily be added to customer satisfaction studies, product and concept tests, and segmentation studies, and even to long-term studies monitoring marketing communication.

Used in 100 countries worldwide, Conversion Model ^TM has been validated in over 9,000 studies. The Conversion Model ^TM database covers 300 product categories and can thus provide many reliable benchmarks. 

Contact us for more information: Mirka.Ottova@tns-global.com .