NeedScope TM - motivational research
NeedScope TM helps our clients build more powerful brands.
Strong brands build a personal relationship with their customers, and this leads to higher profits.
NeedScope TM is a totally unique system designed to measure and manage the image of a brand and contextualize this within customer needs. It is a reliable tool for brand-positioning and strategy development.
The development of a strong brand always requires a thorough understanding of the needs and motivators that drive consumers in the real world. Our unique methodology makes it possible to obtain a truly deep understanding of brands and of the needs of consumers: unlike traditional research approaches, the system takes both the conscious and subconscious aspects of consumer perceptions into account.
A NeedScope TM study does not usually end with a final report and presentation alone; follow-up workshops are almost always held with the client, during which strategies for the individual brands and products are discussed.
The basic NeedScope TM study can be followed up with issue-focused tests to explore whether, for example, a new advertisement, a new product concept, or a new product packaging proposal is in line with the selected brand strategy.
NeedScope TM is the leading system in the area of brand image and has helped more than 2,000 clients.
Contact us for more information: Andrea.Volfova@tns-global.com .