TNS Global Insight Brands
The TNS Global Insight portfolio has been developed on the basis of our long-term experience in the area of market research; each product in this portfolio has been designed for a specific purpose.
We always try to deliver exactly the solution needed to meet our clients' needs.
For many standard tasks, one of our well-validated TNS Global Insight processes may serve you best. This portfolio of branded research solutions (most of which are quantitative research tools) exploits a wide range of methods and techniques, and we can choose from among these depending on your particular requirements. Access to these branded products is a benefit of our membership of the global TNS network.
Each TNS Global Insight product has been expressly designed to meet the needs associated with a specific marketing task. As well as providing the reliability and efficiency of standardized processes and questions, they generally facilitate benchmarking in the given sector or category.
The most commonly used TNS Global Insight Brands:
AdEval TM : evaluating advertisements
This product is a system for pre-testing advertisements, evaluating the performance of each tested advert, and providing information on how to optimize a given commercial.
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BPO TM : measuring brand equity
This tool helps clients optimize their communication expenditure by providing reliable insights into how the brand's marketing mix is affecting (or is likely to affect) the brand-consumer relationship.
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Conversion Model TM : assessing brand commitment
This psychological model of consumer behaviour measures the strength of the relationship between consumers and brands; the model deals with customers' loyalty to any given brand.
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FutureView TM : identifying future shapers
By identifying Future Shapers-the consumers who will impact the future development of the market-this tool facilitates the testing of innovations planned for the future.
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NeedScope TM : exploring brand image and positioning
The use of this solution helps clients to build stronger brands and develop products and services that are in line with brand strategy.
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TRI*M TM : stakeholder management
This system enables clients to measure, monitor, and manage the satisfaction of customers, employees, business partners, and other groups which are important to a company's operations and profitability.
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