Stakeholder management
TNS is the Global leader in customer Stakeholder Management research, helping clients to understand and actively manage their company's relationships with interest groups such as customers, employees, distributors, business partners, shareholders or the general public.
Optimize your relationships with the groups of people that interact with your company.
The key to any firm or company meeting its strategic goals are good relationships with all the groups that interact with the company in any way. Examples that can be included are customers, investors, distributors, media, dealers, retailers, and also employees. The management of relationships with all these interest groups is generally referred to by the term "Stakeholder management". This system was developed by TNS to provide you with the insights necessary to build mutually profitable long-term relationships.
TNS Insight Brands related to this area of expertise:
TRI*M TM , more here
Conversion model TM , more here
It is also possible to use the qualitative approach for a much more detailed and complex understanding of your company's relationships with the various interest groups that impact its operation.
Contact us for more information: Mirka.Ottova@tns-global.com .