Product development and innovation

A company's market success depends to a large degree on the success of its products and services.

We support our clients in managing the development of new and innovative products, helping them maximize the return on investment. For this, we use both qualitative and quantitative approaches (depending on the client's requirements). We can test products before their launch and in the phases following the introduction of the product or service.

Our research can assist clients with a wide range of tasks: 

• Standard product tests , like product concept tests, product tests, packaging tests, combined advert, packaging, and product tests, and price tests
• Identification of the benefits of new products or services, the motivators and barriers to purchase and usage, and the competitive advantages and disadvantages
• Estimates of the attractiveness of a product , of the prices which would be acceptable to customers, and of consumers' price sensitivity
• Estimates of a product's market potential under different parameters and identification of optimal product and service features
• Communication concept tests to identify the key messages for the target group and identify optimal product names, logos, and so on

TNS Insight Brand product usage
In addition to and complementing our general portfolio, we have a number or specific branded solutions designed specifically for tasks related to innovation and development:

NeedScope ^TM , more here

FutureView ^TM , more here

Value Manager ^TM , more here

Contact us for more information: Lukas.Vynikal@tns-global.com .