Automotive industry

We have been cooperating with some clients from the automotive sector for many years and prepare both ad hoc projects and continuous studies for them. We interact with automotive manufacturers, dealers and oil companies.

When tackling the tasks of marketing research, we use qualitative and quantitative research methods and we also provide consultancy services to our clients.

We have built a panel of drivers that contains more than 17 000 members. We have information regarding the number of kilometres driven, the brand and type of car owned, and also any plans concerning the purchase of a new car from each and every one of these members.

Typical types of projects in this sector : 

• segmentation market studies and market measurements (market segmentation; mapping customer habits and needs; awareness of product and services; customer attitudes; estimated size of market; measurement of demand)
• stakeholder management studies (car owner satisfaction and loyalty; car dealer satisfaction and loyalty; employee satisfaction and loyalty; corporate reputation)
• price optimization (price sensitivity surveys, price tests)
• product concept tests and Car Clinics
• image and brand positioning (brand image; positioning; brand strategy; determining target groups and attractive product or service concepts)
• advertising concept tests (pre-testing or post-testing; campaign tracking studies; campaign effectiveness tracking)
• mapping of customer care at dealers or petrol stations (Mystery shopping)

Should you be interested in learning more about automotive sector, please contact Darek.Pikalek@tns-global.com.