Fast Moving Consumer Goods

We have been gaining experience and knowledge about the local FMCG market since the birth of our company, which adds up to more than 18 years.

Our interaction with the majority of our clients is on a long-term basis and we have conducted ad-hoc projects as well as continuous studies for them. In addition to the execution of research projects (of qualitative as well as quantitative character), we mainly offer clients our long-term experience and insight into the FMCG and market development issues.

Typical types of projects for our clients :

• segmentation market studies and market measurements (market segmentation; mapping customer habits and needs; awareness of product and services; purchase drivers; customer attitudes; estimated size of potential market; measurement of demand; etc.)
• stakeholder management studies (customer experience; employee commitment; corporate reputation; corporate social responsibility)
• price and product optimization (price sensitivity surveys, price tests; price optimization; product tests)
• image and brand positioning (brand image; positioning; brand strategy; determining target groups and attractive product or service concepts)
• advertising concept tests (pre-testing or post-testing; campaign tracking studies; campaign effectiveness tracking)
• planning and monitoring of sales based on internal and external data: studies focused on distribution channels; verification of distribution quality; mapping of customer care; mystery shopping

Should you be interested in learning more about FMCG, please contact Lukas.Vynikal@tns-global.com .