Telecommunication

Our knowledge of the Czech telecommunication market has been gained over a period of more than 15 years. We also do work abroad for clients in this sector - in Slovakia, Romania and Croatia.

We have had interaction with many telecommunication operators and companies on a long-term basis and conduct both ad-hoc projects as well as continuous studies for them. To find solutions that address the problems and needs of our clients we use both the qualitative and quantitative approach, and we also provide consultancy services.

In addition to exclusively-tailored projects (specially designed and conducted to fit a client's specific needs), we offer two continuous syndicated studies - the business T/Audit and the residential RT/Audit. These studies offer detailed information regarding the Czech telecommunication market since 2002 (or 2003 respectively). All the significant companies on the Czech telecommunication markets are subscribed to and receive the results of these audit studies. 

Typical exclusive studies in the area of telecommunication :

• segmentation market studies and market measurements (market segmentation; mapping customer habits and needs; awareness of product and services; equipment and usage; purchase drivers; customer attitudes; estimated size of potential market; measurement of demand; etc.)
• stakeholder management studies (customer satisfaction and loyalty; customer complaints; employee commitment; corporate reputation; corporate social responsibility)
• price and product optimization (product and service price sensitivity surveys, price/price package testing; price optimization; product and service optimization)
• image and brand positioning (brand image; positioning; brand strategy; determining target groups and attractive product or service concepts)
• advertising concept tests (pre-testing or post-testing; campaign tracking studies; campaign effectiveness tracking)
• mapping of customer care in outlets (Mystery shopping / Mystery calls)

Should you be interested in learning more about telecommunication sector, please contact  Daniel.Prochazka@tns-global.com .