LifeStyle in Uncertain Times (a study available for purchase)

How do Czechs perceive the financial crisis? Has it already affected their lives, or is it seen as nothing more than media hype? Are Czechs anticipating leaner years to come-and have they already changed their habits and consumer behaviour as a result?

The answers to these questions and many more are to be found in the latest TNS AISA study, LifeStyle in Uncertain Times (now available for purchase).
For this study we conducted almost a thousand interviews with a representative sample of the population of our country, in the process uncovering a wealth of fascinating information. If you are interested in what we have discovered, the results of our research are available now.

As well as an in-depth report on the research and a personal presentation of our findings, the outputs of the study include insightful video footage featuring individual representatives of the particular lifestyle types. Armed with a video camera, we revisited the same people we interviewed while preparing the last LifeStyle study in the Czech Republic (LifeStyle 2007) to ask them about the changes that have occurred in their lives in the meantime.

This study is especially suitable for clients who are trying to understand the current situation, understand consumer priorities, and turn the current crisis into an opportunity. We believe that we will inspire you in how to effectively address your target consumers at this difficult time.

If you are interested in purchasing the study, or if you would like to receive more information, please contact: Marketa.Rakova@tns-global.com .